How the data is analyzed and visualized for Video Annotations?
How do Video Annotations work?
Video Annotations are mainly used to test ideas and concepts in which the video stimulus can be evaluated scene by scene. Participants are asked to select and pause the scene in which they feel like, dislike, or are confused. An open-ended question is then asked to comment on the reasons for their selection.
Please see more details about What is Video Annotation and how to set it up here.
How the data is analyzed and visualized for Video Annotations
On the dashboard REPORT PAGE, users can see a visualization like the following screenshot for Video Annotations.
By hovering the mouse on the timestamp, users can view the results for each timestamp or use the Prev, Play and Pause, and Next selections.
In this example, at the 2-4 second mark, 8% of participants liked the scene where it shows the 8183 studio/ logo. On the right side, users can also view the verbatim for each timestamp.
Apart from the summary (ALL), users can also select to show only options for LIKE, CONFUSED, and DISLIKE in the drop-down button. In this tool, users can filter responses based on each option and show verbatim explaining their selection (i.e. Reason for likes)
1. LIKES
2. CONFUSED
3. DISLIKE
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