How the data is analyzed and visualized for Hot Air Balloon?

On the dashboard REPORT PAGE, users can see a visualization like the following screenshot for Hot Air Balloon. 

Users can see a bar chart with Ranks as data points. Rank 1 represents the least important feature/attribute/test objective that has been mostly selected or dropped 'first' in the Hot Air Balloon exercise. Some feature/attribute/test objective maybe blank or do not have a ranking as they represent the options that are deemed important not dropped in the Hot Air Balloon exercise.

In addition, when users add a follow-up Open End question (i.e. Why least important), users need to filter the response from the Hot Air Balloon question to see the open end response for each feature/attribute/test objective.

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