How to set up projective technique using Guided Fantasy?
Main use:
Guided Fantasy is an animated projective technique that allows participants to elicit how they feel about a brand (Planet X brand). With Guided Fantasy, participants are asked to imagine they are on a spaceship travelling to Planet X (e.g. Planet Toyota) and to tell us all the thoughts, feelings and emotions they have. They then land on Planet X and are again asked to tell us all their thoughts, feelings and emotions. They then return to the spaceship and either head back to Earth or to another planet (e.g. Planet BMW) and are again asked to tell us about their thoughts, feelings and emotions.
A quick video to show how Guided Fantasy Projective works on the inca chatbot
How to set up in the platform:
1. In the Questionnaire Builder page, add new question OR insert new question by hovering over an existing question and click the green (+) button (either above or below the existing question)
2. SelectGuided Fantasy Projective from the popup menu that appears.
3. Write the question label.
4. Write the brand name and upload the brand logo.
5. Set the number of maximum follow up questions.
Other Question Settings
To allow participants to update or change answer after submitting, toggle on Allow User Corrections.
To enable AI to probe participant answers that could lead to richer insights, toggle onSmartProbe.
Please note:
- This question type has a pre-written question structure. You are not able to customize the question wording.
- A Summary is provided in the dashboard for the open ended response.
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